#Internet

TRSM Staff
TRSM Staff
Editor @TRSM
May 5, 2014

Data Generation: The Internet In Real-Time

Click the animation to open the full version. This is how many clicks occur and how much data is generated on each of the biggest Internet platforms, in real-time. Can you take advantage of it?

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Luca Salzano
Luca Salzano
Co-Founder & CMO @Novertur
March 26, 2014

New Digital Lifestyles Won’t Get You Blind

"We have to stop social networks!" This is how he entered the discussion that was going on. I was actually acting as facilitator of an “Idea Bubble” on the theme “Envisioning new digital lifestyles” at TEDxLausanne 2014. Obviously, it was a provocation. It was the best way to enter a debate when fifteen or so people are exchanging ideas and giving their opinion.

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Mathieu Pereira
Mathieu Pereira
Digital Marketing Manager @Qoqa.ch
January 24, 2014

Internet searching: Microdata powering the semantic Web

When does the next screening for Tarantino’s movie start? Where can I find a good Chinese restaurant in my area? When does the next airport shuttle leave? In the near future, those questions will be easily answered by search engines. The key to this feat: The semantic Web. The semantic Web is an ideal. […]

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Luca Salzano
Luca Salzano
Co-Founder & CMO @Novertur
November 5, 2013

#ThinkDigital: Surviving the upcoming full digitalization of society

Everybody knows it: Google is a forward thinking company pioneering in development of so many aspects of technology. The Internet giant is not only capitalizing on its achievements with recurrent updates and new advertising solutions, but it is also cutting-through the market by developing products and solutions that could revolutionize the world, or at least […]

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Cyril Fayet
Cyril Fayet
Web Content Manager @Migros
October 21, 2013

The Brand Advocate Army – a dream for every business

Today’s salesman will tell you; the most important for a company is not winning over new clients, but keeping its existing client base. And to do that, you have to constantly remind and convince that your product or service is better than your competitors’. A piece of work supported by wisely elaborated marketing strategies. […]

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Luca Salzano
Luca Salzano
Co-Founder & CMO @Novertur
October 14, 2013

A Marketers Generational Battle

I was never meant to be a salesman. I find direct selling to be very hard and somehow I often feel like I am to shy to do it. But sales pitches are daily burden for startup entrepreneurs (cf. Founders Must Turn Into Salesmen). And it turns to be very concrete when you participate to a […]

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Luca Salzano
Luca Salzano
Co-Founder & CMO @Novertur
November 20, 2012

Taking Advantage of Social Technologies

Last November, McKinsey & Company published its annual survey on the use of Internet social technologies in business firms. Based on a sample of 4,200 global executives from various sectors, geographies, company sizes and functional specialties, this survey emphasizes how companies are using and taking advantage of social web tools. Main findings include a continuation […]

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Mathieu Pereira
Mathieu Pereira
Digital Marketing Manager @Qoqa.ch
October 18, 2012

Remarketing: Billions of Bilious Blue Blistering Barnacles!

Have you ever visited Zalando’s website? Then, you were certainly the victim of remarketing: Banners of products you previously consulted are sticking on you on the web. What is remarketing? The remarketing consists in targeting Internet users that visited certain pages or proceeded to some actions on your website, with ads of your products […]

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Oliver Kuhn
Oliver Kuhn
Junior Consultant @Goldbach Interactive
October 10, 2012

Swiss SMEs and Social Media: Some insight

The rapid technological progress in the whole world has facilitated totally new networking possibilities. That is one of the most important factors of our globalized world. These new possibilities have emerged new needs for people to exchange with others. They want to express what they think and need recognition. These days, the growth of the […]

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Marius Aeberli
Marius Aeberli
Co-Founder & Creative Director @Novertur
September 19, 2012

Down with the dictatorship of fear! Let’s give way to innovation!

Apple managed to sentence Samsung. Big players of the French media are suing Google. The FBI has closed down Megaupload. There isn’t a day without a scared actor feared of loosing influence or monopoly. There isn’t a day without a part of the world withdrawing into itself and refusing to accept the future. Yet, innovation, […]

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Mathieu Pereira
Mathieu Pereira
Digital Marketing Manager @Qoqa.ch
September 12, 2012

The F-Commerce: 3 ways to move your shop closer to customers

Facebook offers numerous opportunities for doing business. When involved in the online purchasing process, we call it F-Commerce. F-Commerce goes from the very simple “I like” on products and items of your online shop, to the integration of this shop on a company’s Facebook page. TheRightSocialMedia.com gives you a general overview of the F-Commerce’s universe, […]

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Marius Aeberli
Marius Aeberli
Co-Founder & Creative Director @Novertur
September 5, 2012

Social Media Strategy: SMEs, L’Oréal failed, but you can do it!

The online popularity of L’Oréal, a famous French cosmetics group, has taken a bit of a bashing in 2008. This popularity clash ensues from the foolish idea the 20-billion-euros-revenues-group had to create fake consumer-blogs praising virtues of its products. Let’s go back to our old maxima propositio “SMEs of the world, be warned: Wherever you […]

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Marius Aeberli
Marius Aeberli
Co-Founder & Creative Director @Novertur
August 30, 2012

5 steps to define your social media strategy

BP America, elected among the worst US companies in 2011, counts more than half a million of “fans” on Facebook and approximately 40’000 “followers” on Twitter. While it is probably one of the most hated firms in the world and while its products are so essential that they almost don’t require any investment in advertising, […]

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Yanik Segginger
Yanik Segginger
Western Europe Sales & Marketing @Straumann
June 29, 2012

Crowdsourcing Communities in Durable Goods Manufacturing

It is unconceivable to make your business visible without a web presence. This is trite evidence, no scoop. One generation plus several disruptive innovations after its emergence, the web is now social, mainstream and apart from other media. User collaboration, content production and recommendation are the new drivers. Welcome to a new essence of communities. […]

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Luca Salzano
Luca Salzano
Co-Founder & CMO @Novertur
June 28, 2012

The top 3 benefits of social web adoption for corporates

McKinsey & Company’s last survey on corporate’s use of social technologies shows interesting results on the likely positive outcome provided by these tools. In particular, the survey presents the top 3 benefits of social web for internal, customers and partners’ purposes. TRSM briefly comments these results for you… Companies denoting at least 1 benefit from […]

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