#International Trade

Luca Salzano
Luca Salzano
Co-Founder & CMO @Novertur
November 18, 2014

4 key differences between trade agents and distributors

Most small and mid-sized enterprises (SMEs) rely on agents and distributors to do business on foreign markets. But very often the distinction between agents and distributors remain blurred and varies in different countries and industries, while it is extremely important to grasp their differences. Indeed, selecting the right and reliable trade partner [...]

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Luca Salzano
Luca Salzano
Co-Founder & CMO @Novertur
April 9, 2014

Exporting Tools and Resources for New Ventures

Last Friday, I was attending a Venture Execution workshop given by Switzerland Global Enterprise (S-GE) through the EPFL VentureLab. The workshop was addressed to startups willing to export and expand on foreign markets. Besides the fact that it was nice to get in touch with founders of very interesting startups [...]

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Luca Salzano
Luca Salzano
Co-Founder & CMO @Novertur
March 4, 2014

Using Internet to Export: Google Global Market Finder and Consumer Barometer

You have a great product and you want to sell it beyond your national borders? The Internet can help you boost your exports. Thanks to Adwords, Google enables you to advertise for your products very easily in many countries. But the Internet giant offers other tools that can help you [...]

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Florent Schlaeppi
Florent Schlaeppi
Co-Founder & CEO @Novertur
February 26, 2014

5 reasons for success and failure of SMEs in export markets

Going international frequently starts with exporting for small and mid-sized companies. Yet, even this first step requires marketing and technical know-how and includes barriers that may seriously jeopardize SMEs success in international markets.

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John Stephenson
John Stephenson
MBA @INSEAD
September 28, 2012

David versus Goliath: The Long Tail of SMBs

A few years ago, the concept of the Long Tail was taking over the world. Popularized by Chris Anderson, editor-in-chief of Wired magazine, in an article called The Long Tail (he later wrote a book on the topic), the term initially was meant to reflect that, as production and distribution costs fall, entire industries are […]

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Luca Salzano
Luca Salzano
Co-Founder & CMO @Novertur
August 22, 2012

Go international or die!

It’s no need to be in denial of the economic situation in Europe. On the contrary, it’s time to overcome procrastination. EU small and medium-sized enterprises (SMEs) are suffering! They need to enter new foreign markets in order to overcome the weak domestic demand. As their need for internationalization increases, the difficulties related to the […]

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Emilie Beaud
Emilie Beaud
Sales Analyst @HP
July 10, 2012

The real meaning of business networking

If the concept of networking arouses researchers from the beginning of the 80s, it became of a growing interest in the last decade with the development of online social networks. At the present time, there is not a day where networking and its stakes are not addressed in a newspaper article, a business meeting or […]

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Florent Schlaeppi
Florent Schlaeppi
Co-Founder & CEO @Novertur
June 28, 2012

4 reasons why export promotion agencies are useful to your business

The sound of Atlantic Ocean’s waves crashing into the sand of Ipanema beach makes you dream? You’ve always wondered how the Great Wall of China looks like? If your not travelling for your own entertainment purpose, you may have a chance to experience international adventure leading your business abroad. However, for this to succeed, you […]

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